BEHIND THE BRAND
Mahla Clothing saw the daylight in November 2016.
Behind the brand is Tytti Sofia Hongisto. She has been working with different forms of clothing & fashion since 2007, both tailor and patternmaker for several fashion brands, as well as many years in the world of theatre- and performing arts.
Her designs are based on slow fashion principles - good quality, environmental-friendly materials and fair production.
“One of the main reasons to start the brand was, when I saw how much waste there was generated even in small scale productions. I wanted to make a difference and find ways to minimise the wastage, and transform others waste into something people would value and cherish.”
Inspiration for Mahla Clothing comes from urban culture and the symbiosis relationship of humans and the nature. Design process is often driven by the materials available.
“I get constantly inspired by the surrounding people, city and the nature. But definitely the constantly changing, Nordic nature with four seasons is one of the most powerful inspiration sources for me. The forms and sounds, and the amazing ability adapt, renew and transform.
In the nature nothing is destroyed; just transformed into something new. This is my main inspiration when designing pieces with recycled and upcycled materials. Many of my designs are strongly influenced by the materials available, and that's really what I like in using recycled and upcycled materials – you never know what kinda treasures there is to find.”